With 25+yrs  of growing SaaS startups, I am accustomed to building the Marketing foundation from the ground up and then scaling teams and processes. With startup grit and ability to tackle all functions cradle to grave, my expertise lies in deeply understanding products, creatively connecting them with customer needs through strategic positioning and messaging, and implementing impactful go-to-market and sales enablement strategies.

I’m a Tech savvy storm of strategy, part growth hacker, part leader, all momentum. With roots in entrepreneurship and a résumé that runs through juggernauts like DocuSign and bold startups alike, I’m the kind of exec who writes new playbooks. Whether orchestrating a product led GTM blitz, designing market shaking brand strategies, or advising startups on exit ready growth paths, my play is always: disrupt, scale, win.

Startup Growth Executive | Product Marketing Leader | Fractional CMO

● Led repackaging and GTM of the company’s first self-service tiered product offerings exceeding MRR goals by average of 75% for the first 12 months.

● Responsible for the full go-to-market strategy and operations of two healthcare SaaS and services solutions expanding company revenues by 45%.

● Led cross-functional teams at 3 SaaS companies to drive product-led growth strategies as both an individual contributor resulting in 14% MRR increase, 8% decrease in churn and 15% decrease in CAC respectively.