Thought Leadership & Strategy for Modern Marketers
Market Research & Competitive Analysis: Identify market opportunities, size TAM/SAM/SOM, and benchmark key competitors.
Customer Segmentation & Persona Development: Define actionable segments and buyer personas based on behavioral, firmographic, and psychographic insights.
ICP Validation: Confirm product-market fit through data-backed validation of your Ideal Customer Profile.
Product Positioning & Messaging: Craft differentiated positioning and messaging frameworks that resonate with your core audience.
Channel & Demand Strategy: Build a high-performing marketing mix across paid, owned, earned, and partner channels.
Sales Enablement & Revenue Strategy: Align marketing with sales through tools, training, and GTM playbooks that drive conversion.
Product-Led Growth Strategy: Design onboarding flows, in-product triggers, and growth loops that scale user acquisition and retention.
Performance Marketing: Data-driven campaigns across search, social, display, video, and programmatic to drive pipeline and conversions.
Growth Experimentation: Rapid testing across acquisition, activation, and retention levers to identify what truly scales.
AI Powered Segmentation & Personalization: Use machine learning models to dynamically refine customer segments and deliver hyper-personalized experiences.
Content & Lifecycle Marketing: Create content journeys and automation that nurture leads into loyal customers.
Predictive ICP & Lead Scoring: Apply AI to continuously optimize your Ideal Customer Profile and prioritize accounts based on conversion likelihood.
AI-Augmented Channel Optimization: Automate and optimize campaign spend across digital channels using real-time performance data and predictive insights.
AI for Product-Led Growth: Analyze in-product behavior and surface automated prompts, nudges, and upsell opportunities using machine learning.
Funding Strategy: Prepare investor-ready materials, identify funding sources, and support capital raise execution.
Financial Modeling: Build robust models to validate valuation, forecast growth, and guide funding decisions.
Exit Planning: Define clear exit pathways—M&A, IPO, or strategic buyout—aligned with founder and investor goals.
Leadership Development: Coach founders and executives to scale leadership capability and decision-making.
Team Structuring: Design and hire for high-performing org structures that evolve with business maturity.
About
With 25+yrs of growing SaaS startups, I am accustomed to building the Marketing foundation from the ground up and then scaling teams and processes. With startup grit and ability to tackle all functions cradle to grave, my expertise lies in deeply understanding products, creatively connecting them with customer needs through strategic positioning and messaging, and implementing impactful go-to-market and sales enablement strategies.
I’m a Tech savvy storm of strategy, part growth hacker, part leader, all momentum. With roots in entrepreneurship and a résumé that runs through juggernauts like DocuSign and bold startups alike, I’m the kind of exec who writes new playbooks. Whether orchestrating a product led GTM blitz, designing market shaking brand strategies, or advising startups on exit ready growth paths, my play is always: disrupt, scale, win.
Startup Growth Executive | Product Marketing Leader | Fractional CMO
A Few Past Clients
Contact Us
Interested in working together? Fill out some info and I’ll be in touch shortly.
